Kathryn Norris

Marketing & Sales Management | Demand Generation Strategies | Brand Awareness & Engagement

About Me

I am a dynamic, authentic, and goal-driven marketing and media executive who excels in fostering strong partnerships and building brand trust to drive revenue. I derive great satisfaction from creating work cultures that are both respectful and fun, making people proud to be part of a winning team.

With a focus on the big picture, I use data to refine go-to-market (GTM) strategies and leverage technology to maximize efficiency and effectiveness. My expertise spans a wide range of areas, from executing multi-faceted marketing campaigns to implementing new marketing technology, managing through change, and identifying new ways to reach the right audience.

My extensive skill set includes B2B marketing, media, and brand strategy, public relations (PR), account-based marketing (ABM), social media, marketing strategy and management, business development, sales, full-funnel lead management, team building, demand generation, industry awards, marketing operations, collaboration with legal and corporate and marketing communications, product marketing, and communications.

I have worked across a variety of verticals, including SaaS, FinTech, eLearning, and publishing, and have a track record of delivering results that exceed expectations.

Work Experience

June 2022 - Present

September 2019 - June 2022

February 2012 - September 2019

Vice President of Marketing

KMG Group

As a marketing professional, I specialize in crafting and executing effective strategies for seed and series A start-ups. I have a proven track record of success in various areas such as website development, brand management, digital ads, SEO, social media strategy, email campaigns, ABM, content creation, and sales collateral.

Customer Acquisition · Growth Marketing · Growth Hacking · Sales Enablement · Media Buying · Google Analytics · Business-to-Business (B2B) · Digital Strategy · Media Strategy · Customer Relationship Management (CRM) · Strategic Partnerships · Social Media Marketing · Project Management · Marketing · Management · Marketing Strategy · Digital Marketing

Director of Media, MarTech, and Demand Generation

Alumni Ventures Group

Monthly reporting of marketings attribution to the sales funnel
Manage media agency partnership, placements, and 2.5M budget to drive brand awareness
Responsible for outbound demand generation strategy for over 18 VC funds
Implementation of new vendor partner for social selling that led to over $1M in AUM in less than a year
Saved the company over $200K this year by identifying and rescaling software usage
Partnered with the engineering team to scope, develop, and build bespoke software to amplify outbound efforts
Incubator for new GTM tactics and technologies
Won the company’s first-ever awards for Best Alternative Investments from Benzinga in 2021, Most Innovative Companies 2022 from Fast Company, and the INC 5000 list in 2022
Built and managed partnerships with platform partners that drove lead generation

Customer Acquisition · Growth Marketing · Growth Hacking · Sales Enablement · Media Buying · Google Analytics · Digital Strategy · Media Strategy · Strategy · Paid Media Strategy · MarTech · Demand Generation · Reporting & Analysis · Strategic Partnerships · Social Media Marketing · Project Management · Leadership · Marketing · Management · Marketing Strategy

Senior Manager, Marketing
Skillsoft & SumTotal

Leader of a team of demand generation marketing managers executing strategic go-to-market campaigns for paid media and email marketing.
In addition to team management and development, my focus was strategy, vendor management, budgeting, reporting, presenting to stakeholders, and gleaning actionable insights from cross-functional teams to drive revenue.

Customer Acquisition · Growth Marketing · Growth Hacking · Sales Enablement · Media Buying · Google Analytics · Business-to-Business (B2B) · Digital Strategy · Media Strategy · Customer Relationship Management (CRM) · Strategy · Strategic Partnerships · Social Media Marketing · Project Management · Marketing · Management · Marketing Strategy

Marketing Manager, SMB
September 2014 - December 2017

Achieved 150% growth in lead flow YOY, leading to 120% increase in closed/won business.
Received the sales-nominated special impact award for 2015 and 2016
Project managed Skillsoft’s first ever Free Trial offer
Managed $500-$700K annual SMB spend
Managed full nurturing cycle of lead generation programs
Managed two marketing associates

Growth Hacking · Sales Enablement · Media Buying · Business-to-Business (B2B) · Digital Strategy · Media Strategy · Customer Relationship Management (CRM) · Project Management · Marketing

Business Development Consultant

February 2012 - September 2014

Joined Skillsoft as part of a pilot program for a hybrid business planning and lead generation role.

Generated 105% of order intake goal for FY13 and 100% for FY14
Achieved 111% of FY13 Booked Meetings goal
Trained in Skillsoft Sales 2.0 and Challenger sale methodologies
Strategically aligned business issues with Skillsoft solutions
Exceeded rate of face-to-face booked meetings by 15% over closest performing team member
Maintained consecutive highest scores on quarterly RAE performance feedback

Business-to-Business (B2B) · Customer Relationship Management (CRM) · Project Management · Selling